Digital Advertising Expert  
iCrowdNewswire   More jobs from this company

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Job Title:   Digital Advertising Expert
Category:   Advertising
Total Positions:   3
Job Location:   Islamabad
Gender:   No Preference
Minimum Education:   Bachelors
Career Level:   Experienced Professional
Minimum Experience:   3 Years
Apply By:   May 22, 2021
Job Description:

You will be responsible for:

  • Scaling and Optimization of Advertising Campaigns and optimize the Google Ads/ Facebook Ads campaigns.
  • Expert understanding of conversion tracking and specific event tracking.
  • Initiate the digital advertising campaigns on Google and Facebook
  • Develop digital proposals presentations
  • Manage digital advertising budgets and KPI goals
  • Continuously improve tracking, reporting and profitability of the SEM efforts
  • Research and develop SMM/SEM best practices to identify new market opportunities and maximize program profits with improved organic rankings
  • Manages the build of landing pages for each digital advertising campaign
  • Assure Google Analytics and Google Ads are linked for reporting
  • Conduct keyword research based on latest keyword research strategies
  • Measure site traffic of clients, identify and evaluate new digital tech and optimize marketing campaigns: email marketing, social media, and display and search advertising using analytic tools
  • Track, report and analyze website analytics and PPC campaigns

Your Skills

  • Experience with Landing page optimization.
  • Hands on experience with Advertising Platforms’ i.e., Google, Facebook, LinkedIn, Bing and Twitter.
  • Proven work experience as Digital Advertising Expert
  • Understanding of digital marketing principles.
  • Excellent communication skills.
  • Familiarity with analytical and database tools.
  • Familiarity with MS Office tools.
  • Outstanding project management skills.
  • Ability to meet tight deadlines.
  • Ability to identify anomalies.
  • Ability to present analytical reports to the Senior Management on a regular basis.

Company Information
Company Name:  iCrowdNewswire
Company Description:
iCrowdNewswire has one clear goal in life – to leverage new business models, new joint ventures, and new technologies to deploy the next generation marketing technology press release distribution services. Though a deal with Google we are leveraging the world’s leading advertising technology to provide unmatched pinpoint targeting that drives views and clicks. We provide geographic targeting down to a zip or postal code worldwide. We combine geographic targeting with demographic targeting that allows users to choose age groups, interests, and industries – no other press release distribution service at any price offers this ROI. We added artificial intelligence-driven translations, every release is distributed in English, Spanish, Portuguese, French, German, Russian, Chinese, Korean and Japanese. To further increase SEO value, we added Google’s long-tail keyword API to facilitate the user’s ability to choose the optimum keywords for their message. According to Amazon “listening is the new reading” and iCrowdNewswire is deploying audio channels on Amazon Alexa, Google Assistant, Microsoft Cortana, and Apple Siri, as well as on its main website. It is estimated that virtual digital assistant (VDA) enterprise use will reach 1 billion by 2020 and iCrowdNewswire sees this as one billion terminals. The newly combined news distribution capabilities of Amazon, Google, Microsoft, and Apple stand to change the way news is distributed and consumed, and iCrowdNewswire is the first corporate press release newswire to launch channels in audio. Since inception iCrowdNewswire and our brands have implemented more technology innovations than anyone in the industry and in addition to the technology we have implemented new business models designed for the future. We have partnered with leading media organizations such as and ALM company and SC Magazine a Haymarket company to create co-branded newswires uniquely able to reach key audi

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